Have you ever walked down the street and almost bumped into someone because they were so busy with their smartphone?
What about endlessly swiping through Instagram or Facebook photos only to find out you had been using it for over an hour?
Well, welcome to the iGeneration!
Your Customers are from a Generation of smartphones, apps, unlimited data plans and wifi and businesses must follow up with mobile first strategies and thinking.
How can you, as a business, reach all of these “smart-phoners” and spread your message?
Here are 5 mobile marketing trends conquering 2015 that will help you to think mobile first!
In the digital media era, having a mobile application (“app”) is almost as important as having a website.
An App allows businesses to personalize features to help reach their current customers or target new ones. Interacting and engaging with the service/product that a business offers is very important for marketing purposes; Apps keep businesses connected with their customers and promote the business almost at all times. Apps also build a stronger brand name and recognition for the business.
2. Advertising on Other Popular Apps
Other than using your own App to advertise your business, try using other popular Apps through advertisements, this puts your business front and center while the User is engaging with other platforms.
Facebook, Twitter and Google Adwords offer great advertising opportunities that specifically cater to mobile users.
Some advertising tricks to catch the attention of the customers very quickly include: creating flash sales, direct links to your website, applying sound and videos and creating, and of course use the experience of mobile advertising companies.
3. Turn to Video Ads
Video ads on mobile devices are becoming more popular everyday. Unlike normal ads, video ads visually engage the audience and give them a demographic and technographic experience. They also give you a chance to get creative!
4. Make Your Ads Interactive!
We talked about video ads but turning your ads to interactive ads takes the customer experience to a whole new level!
Customers that interact with ads tend to know more about your product or service and also tend to share the interactive ad. You are hitting two birds with one stone this way: satisfying your customers and potentially gaining more customers!
You can also combine interactive ads with video ads to fully get the attention of your customers.
An example of an interactive Ad is what Volks Wagen did in 2012 to advertise the Beetle.
5. Location Based Advertising is Fundamental
If you are a local business, this will interest you most.
Different locations have people with different preferences, tastes, and priorities. Managing the location of your ad is a pretty simple process, though when localizing the ad, it creates a personalized contact with the local customers.
Want to get a mobile app? we would love to talk to you about it! Contact us at firstname.lastname@example.org