So, online shopping is nothing new. It’s existed for 20 years, equalling to about a century in internet years. In other words, consumer behaviour has shifted to a new modus operandi: people want their goods & services and they want them now. This is most obvious for retail, but becoming a reality for industries such as dry cleaning, home cleaning, moving, courier companies, taxi companies, just to name a few. Hence, whatever the size of your business, your website & digital presence is a potential goldmine. Here’s how consumer behaviour towards online transactions has changed, and what you should do about it.
Back to School Basics: On-Demand Economy
Born in the early millennial years, the beast, also dubbed “the On Demand Economy”, has grown to become the norm today. The smartphone and its precursor, the infamous internet, opened the doors for businesses to practice unprecedented immediacy with their delivery of services and products. Waiting on the phone for someone to answer, waiting in a line to speak to a representative, waiting for a longer than usual delivery time … it’s all in the past. And if it isn’t, it soon will be because your average consumers’ patience is basically paper thin. Any information regarding a company is (or rather, should) be available online, be it through a Google profile or any social media platform (most prominently Facebook, Instagram and Twitter). 31% of consumers between the ages of 18 to 34 say that they would buy everything online if it was possible (eMarketer). People will book or order anything they desire using the tips of their fingers – that means on their computer or on their smartphones.
Shifting Market Dynamics
So we’ve established that immediacy is super important. But there’s another key word to this brave new world: impulsiveness. 52% of millennials are more likely to make impulse purchases than any other generation (TIME). This is the same age group that amounts to over $170 billion per year in purchasing power in the US (ComScore). Let that number sink in. Having in-the-moment availability is one thing, unleashing its power is another. Once an additional purchase is made as easy as a tap or click, consumers are more likely to buy that extra item. Sales increase with limited effort from a business. As it turns out, the beast isn’t very scary at all. I told you you were sitting on a goldmine.
Furthermore, several platforms allow you to access information about your customers – where they are from, how they reached your page, where they may have gotten held up in the ordering process. This kind of data is useful when strategizing how to market products and services to further increase sales.
It’s clear that an online ordering platform is more than ideal, it’s necessary – but there’s one more thing: how do you get people to the website? One critical tool here is social media, encompassing several platforms (Facebook, Twitter, Instagram, Pinterest, etc.) used widely amongst consumers. These bring a substantial amount of traffic towards websites – when done properly (luckily, we’ve already covered this topic). Having a following is important because you’re spreading the news of your brilliant goods & services. Monetizing on this following, however, will bring real revenue to your business. Doing this is a lot easier when followers are directed to a web ordering platform, rather than a physical storefront. Impulsiveness is key, remember?
Capitalize on your Digital Presence
Forbes said it first, “anything that doesn’t have an on-demand service yet likely will” (Forbes). Are you ready to join the club? At OneLocal, we know exactly how important it is for businesses to offer online ordering, which is why we’re incredibly excited to announce our new web ordering platform. We know we’ve convinced you, but the idea of getting online may seem troubling – we’re here to make it easy. We have designed a program for our customers to make their products and services available online and we can’t wait for you to see how seamless working it is, for both the consumer and the business!
The best part is it’s completely free and completely branded for your business. You now have the ability to offer a web and mobile booking platform to your Customers whether its from your website, social media pages or even your online advertisements. What better way to capitalize on your digital presence then turning it into real bookings and revenue.
Whether you are a home cleaner, dry cleaning service, landscaper, moving company or courier service, the new OneLocal Web Booking platform is here for you!
Ready to sign up? Simply click the link below and you will be on your way!