- You want to interact with your customers in as many ways as possible, and social media is a brilliant tool to achieve that. Chances are your customers are already quite active on social media, so use this to your advantage to remind them of your business and products. You really ought to cover the main platforms, think Facebook, Twitter and Instagram. Extras for smaller businesses will cover Linkedin, Pinterest, Google+ and the likes. Scroll down to get a few ideas and tips on making sure your basic social media platforms are on par with what today’s unfair world demands.
1. Provide Accurate & Valid Information
Needless to say if you have the wrong information it’s not just going to be completely useless to your customers, but also going to annoy them (Big No-no). Picture a potential customer finding your page on Facebook, being so excited about trying your product/service (because you’re awesome and they know it), to then visit the wrong address of your storefront. That’s no bueno, my friend, so make sure your basic contact info is correct and up-to-date. Right telephone number, location address and email address.
2. Respond in a Timely Manner
The great thing about social media is the immediacy in the experience it offers, so customers have begun to use it to communicate with their businesses. The average person will spend more personal time on social media than they will checking emails, meaning they are more likely to ask you a question on twitter than they are by email. Read: CHECK YOUR NOTIFICATIONS and answer them within 24 hours!
3. Be Engaging
No one wants uninteresting, stuffy content on their social media feed. So be sure to provide your readers and followers with things that will actually interest them. Take some time to think about who your customers are, what they like and what would be helpful content for them. You’ve got to preach to the choir, you know?
4. Be Active without Overposting
This is perhaps the most technical thing about social media. You want to post on a regular basis so people don’t forget about you, but you don’t want to be all up in their face about it. Rather than ranting about it, here are cool visual aids to rest the reading part of your brain.
5. Sell Yourself
Let’s not forget the main goal of social media, you want to bring people back to your business. Yeah, sharing cat Youtube videos may be fun, but you’ve got to bring your brand and company back into it. Original content is great because you’re giving your customers a real taste of what how great your goods and/or services are. Share pictures of days at work, brand new products. You want to draw them back in.
Keep these points in mind and get yourself out there!