Google just introduced new rules for their website rankings. They are now putting a stronger emphasis on mobile optimized sites. You may have invested a lot of time into building your SEO (search engine optimization) only to find your rankings drop because you are not mobile friendly.
Last week I posted about the importance of having a mobile optimized website (which you can read here). This week I want to go through what makes a great mobile website and what steps you can do to have one.
Key factors for mobile optimization
1. Fast Loading Time
Your website must load quickly. How quickly? Well according to Kissmetrics your site should load in less than 2 seconds. Nearly half of users will abandon a website if it isn’t loaded in 3 seconds. Most will never return again.
2. Dynamic Layout
As I am sure you know screen sizes are wide ranging. From Samsung to Apple to LG to HTC there is no standard for screen size. Having a dynamic layout solves this problem it will adjust as necessary.
3. Call to Action (CTA)
Have large functional calls to action. Have an app? Make sure there is a button that takes the user straight to your app. Is your phone number on your site? Make sure that when users click on it the phone will automatically load the number. Want people to come to your store? Make sure you have an address that will easily load into their maps app.
4. Keep it Simple
You website should be easy to navigate. Have as few clicks as possible to navigate. Also try not to have too many pages. Be concise and focus on getting your customers to do your call to action.
You can learn more about the changes Google has made below :
Imagine a store without a sign. Thats what a business without a website is like. Now imagine you bought a beautiful sign that lights up but overtime those light bulbs stop working and you never replaced them. Thats what a website is that hasn’t been updated or optimized for mobile. For more information or if you have any questions you can reach out to us at Gata Labs.