Many of you may be confused about the difference between SEO and SEM. Here is a breakdown to help clarify and give you the 101. SEO stands for Search Engine Optimization, while SEM stands for Search Engine Marketing. They both work hand-in-hand to help increase visibility on your website. To put it simply — SEO…
Why You Need Google Reviews
How can we possibly know if a small business has a good or bad reputation? In today’s day and age, most of us try to determine this by consulting and reading online reviews. When we want to connect with a business, Google is usually the logical first choice. Google links us with nearby businesses, local…
The 5 Best Ways to Capture Leads on Your Website
There’s no disputing that everyone needs a website these days. If you’re not online, you’re losing business. Period. But just having a website isn’t enough. Although your “Contact Us” page is probably pretty nice, it may not be enough to stay competitive in the 21st century. Your potential customers want to be able to get…
Daylight Savings Time is Upon Us: What Business Owners Need to Know
Fall back spring forward, daylight savings time is upon us once again, and that means our bodies are forced to adapt to new sleeping and waking times. Daylight saving time adjustment has been shown to affect our health, both mental and physical, and even our financial choices. For instance: daylight savings time changes increase the…
Why Is My SEO Strategy Taking So Long?
In this day and age, we’re all getting used to getting things instantly. Just in marketing alone you can instantly qualify a lead through a text message, watch your star rating go up when you get an online review, watch an Adwords campaign attract clicks, and more. Then why is my SEO strategy taking so…
Smartphone Photography: 5 Basics for Your Business
Growing up, snapping a photo was something special. Film was expensive and my parents had a massive camera bag with a clunky camcorder, a film camera, several extra rolls of film, and even a disposable camera in case of an impromptu photoshoot emergency. Every shot was planned and framed with interesting background details so every…
Don’t Buy Fake Reviews
Want free positive reviews? Look no further, sign up and tarnish your reputation There are many online websites where people offer fake review services, such as posting multiple positive reviews. You can find people who are willing to provide these services on sites such as Amazon Mechanical Turk or Fiverr. But before you go there…
How to Remove a Review on Google, Facebook, Yelp, and YellowPages
Come across a review that you would like taken off your business page? We will review all the guidelines for common review sites and the procedure to get them removed. Google What content would count as a surefire removal (more on Google Review Policy) Fake reviews posted to boost or lower ratings Reviews that contain…
Reduce Your Admin Time By Automating | OneLocal & Zapier
Things are being invented to make life easier and more efficient. Products are being constantly redesigned to optimize usage and minimize human admin time. We know time is important to everyone, from the minutes to hours you can save. Which is why we wanted to provide a simple solution to you. Our OneLocal product suite…
12 Marketing Tips to Grow Your Business for the Holidays
With Christmas right around the corner, service based businesses everywhere are scratching their heads trying to get in on holiday spending. And why wouldn’t they? The holiday season has got our wallets out. I’d even be lying if I said I wasn’t eagerly anticipating my CyberMonday shipments as I write this. A 2018 Gallup poll…